The New Zealand Food and Grocery Council is offering suppliers a comprehensive training programme on the Grocery Supply Code of Conduct.
This training programme offers open, in-house workshops and self-paced digital learning.

The Grocery Supply Code of Conduct was announced on the 1st of September with many parts commencing on the 28th of September 2023. The Grace Period for Regulated Grocery Retailers to make changes to their supply agreements and negotiate with suppliers on these changes ends on 28 March 2024. Suppliers need to have a robust understanding of not only the legal requirements of the Code but also its ‘intent’. This will ensure they are able to negotiate from a position of knowledge of the Code.


Our Programme


This is where our training programme gets involved. We want to ensure all suppliers become informed about the code and use all resources to get the best outcome for all parties and the people of Aotearoa.  The programme is comprised of a mix of open, in-house workshops and self-paced digital learning. It has been developed to be relevant to all customer-facing roles, including sales, marketing, category and supply chain. It covers an introduction to the Grocery Industry Competition Act and all the grocery Code regulations and requirements, addresses the implications for suppliers, and provides advice on how to work with it, and the avenues available to raise concerns. As a heavily case-study-based programme, trainees can feel confident as it explores all the major issues that occur in the supplier/retailer commercial relationship.


On completion of the programme, participants will be invited to complete an assessment, and on successful completion of that, they will be awarded the NZFGC Code of Conduct certificate ✓


This training and certification are intended to compliment the typical trade practices training that suppliers undertake. This programme has been developed with NZFGC’s learning partner, NextGen Group, with support from Matthews Law, and NZFGC. NextGen has extensive experience in training both suppliers and retailers in Australia, partnering with the Australian Food and Grocery Council for nearly a decade and training more than 5,000 executives in that time.


NZFGC is headed by Chief Executive Raewyn Bleakley and has a Board of Management of up to 9, consisting of company Country Managers, Managing Directors, General Managers, and CEOs.

Our office is in Wellington where close working relationships with relevant government departments are maintained.

  • NZFGC’s activities are overseen by a Board of Management. 
  • Specific issues are addressed by working groups that consist of representatives nominated by member companies. Those working groups are: Health & Regulatory, Industry Relations, Membership Services, Sales & Marketing, Supply Chain, Sustainability, Talent & Diversity. From time to time, special interest working groups are established to address specific topics.
  • The Chief Executive Officer oversees day-to-day administration of NZFGC.
  • NZFGC’s activities are conveyed to members in regular newsletters and circulars.

Members meet formally twice each year at:

  • The May Member Meeting and AGM held in Auckland in May.
  • The Annual Conference held in New Zealand or Australia in November.

These meetings provide valuable forums for members to listen to and discuss issues of interest and concern.

The Board

Mike Pretty (Chair), Heinz Wattie’s

Deanna Chiang, Plum Agencies


Julie North, Foodcom

Cameron Scott (Vice-Chair), Kimberly-Clark

Mike Cullerne, Arnotts









Tim Deane, Immediate-Past Chair

Brad Erceg, Frucor Suntory

Agnes Baekelandt, Barker’s

Matt Donn, Tom & Luke  

Isi Tupou, Walter & Wild