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Turning FMCG investment and innovation into lasting value

Nov 1
2 min read


I recently joined the Goodman Fielder team for the official opening of the new Meadow Fresh High Value Dairy Centre in Ōtautahi Christchurch.


Opened by Prime Minister Christopher Luxon, this impressive facility represents more than $100 million of investment and a strong vote of confidence in New Zealand’s food, beverage, and grocery manufacturing future.



The expansion lifts Meadow Fresh’s research, manufacturing and distribution capability, includes a state-of-the-art research and development pilot plant, ultra-filtration technology for high-protein dairy products, and automated pallet racking to move finished products efficiently through the supply chain. It also increases production of high-value UHT dairy products for domestic and export markets, including China and Southeast Asia. Just incredible.


By the time this article is published, I’ll have been back again to Ōtautahi with Cottonsoft officially opening its new factory. The new facility marks another important transition for local manufacturing and shows the scale of commitment required to modernise production, improve productivity, and position established New Zealand brands for their next phase of growth.


These investments are good for Canterbury, good for our exports, and good for New Zealand manufacturing. Goodman Fielder and Wilmar International have invested around $300 million in New Zealand manufacturing, technology and people over the past five years. That scale of commitment deserves recognition, and it reinforces why stable, practical policy settings matter. Investment incentives can help substantial projects proceed here, lift productivity and strengthen our ability to compete for future capital in a highly competitive global environment.


At this year’s Deloitte Chapman Tripp Election Year Conference, this was a strong theme. For any businesses considering their next major project, certainty around the treatment of capital investment can be decisive. ‘Investment Boost’ and similar measures strengthen the case for bringing forward new plant and productivity improvements. Value is created when businesses back people, technology and product development, respond to changing consumer needs, and convert New Zealand’s outstanding ingredients into increasingly sought-after products.


Building a stronger sector is not only about new plant and equipment. It is also about using resources more efficiently and intelligently. That is why I am delighted that NZFGC is partnering with Kai Commitment to deliver the inaugural Kai Commitment Summit on the afternoon before the NZFGC Conference 2026 begins in Queenstown.


The summit will bring leaders from across New Zealand’s food system together to explore practical approaches, real-world case studies and innovative thinking. Attendees will hear how organisations are creating value from food that might otherwise be wasted, using data to identify improvements, embracing smarter food utilisation, and collaborating to achieve outcomes no single organisation can deliver alone.


Meadow Fresh and Cottonsoft investments demonstrate the value of investing in modern plant and stronger supply chains. The Kai Commitment Summit complements that work by focusing on how businesses can use food and other resources more intelligently. All three recognise that resilience and sustainability must sit alongside profitability and that progress comes when businesses invest, measure, innovate and collaborate across the value chain.


I encourage you to join us for the Kai Commitment Summit and then for our NZFGC Conference. Together, these initiatives offer practical examples and fresh ideas to help shape a more productive, resilient and resource-smart food system.


Contact

NZ Food & Grocery Council

All enquiries | 04 470 7725

Media | 021 242 7677
Safe in Store pass | 09 970 3270

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