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With a simple smartphone scan, SmartFacts® will provide consumers with instant access to digital, standardised product information including nutritional details, allergens, and company information; eliminating confusion and helping foster greater transparency and trust in brands.

The common retail bar code is surrounded by mystery for many new users. They often complain at the difficulty they have finding out who to ask and where to go to get the barcodes they have been told they need. A web search on “barcodes” can throw up thousands of references, some purely commercial and aimed at selling printers of scanners, some – such as those that offer to sell individual bar codes – decidedly dodgy. GS1 undertakes a surprising range of activities that exte