WINNING IN JANUARY: toolkit
15 October 2015
A Winning in January toolkit has been launched by FGC and Foodstuffs in conjunction with ECRA. It has the full support of Progressive Enterprises.
The toolkit is aimed at improving stock positions over key seasonal times such as January, but can also apply at times such as Easter.
It is based on the ECRA model, which has been reviewed and developed further to New Zealand conditions by Kelly Smith (FGC’s representative on ECRA), Shannon Kelly of Foodstuffs NI, and Dave Pawson of Foodstuffs SI.
The toolkit provides guidance for improving product availability and delivering improved shopper satisfaction in the summer period, and is an addition, not an alternative, to detailed internal and trading partner planning and deployment. It offers a clear and simple framework for planning and optimising a key sales period
In addition, FGC is offering a complimentary one-hour consulting session with Kelly Smith for any member who would like help with the toolkit or other initiatives around Winning in January.
Members keen to do this can contact the FGC office or email Kelly here.