The issue of young children with rotten teeth raised in the media today by Dr Rob Beaglehole is one of poor parenting – no more and no less, says the NZ Beverage Council. It said parents are, or should be, in complete control of what children of that age eat and drink.

“It’s a complete evasion of parental responsibility to shift the blame for the state of these children’s teeth onto the manufacturers of products which should, after all, be consumed as treats or in moderation. It’s not the products; it’s the decision to use them inappropriately.”

Read their full statement on their website here.