Aussies shop around for groceries, research shows
28 September 2015
Australians like to shop around when it comes to groceries. Roy Morgan Research reveals that while most of Australia’s 14.2 million grocery-buyers have a supermarket of preference where they do most of their shopping, a relatively low proportion of them do so exclusively at that chain, Food Navigator Asia reports.
More than three-quarters of shoppers visit at least two different supermarkets in an average month. Of the four major chains – Woolworths/Safeway, Coles, IGA, and Aldi – ICA has the most loyal customers with 30% of its regulars visiting only IGA each month, followed by Woolworths/Safeway (25%) and Coles (24%).