Whittaker’s most trusted brand 5th year in a row

27 July 2016

FGC member Whittaker’s has been announced as New Zealand’s most trusted brand for the fifth consecutive year, in an annual survey commissioned by Reader’s Digest.

Reader’s Digest Australasian managing editor Louise Waterson says of all the names, products and services that fight for New Zealanders’ attention, Whittaker’s is the one we believe in above all others.

Whittaker’s also won the confectionery category and was voted most iconic New Zealand brand. FGC-member brand Dettol was voted third most trusted. Other FGC-related brands in the top 10 are Dilmah (6th), Huntley & Palmers (8th), and Tip Top Ice Cream (10th).

The survey also shows New Zealanders like to start their day with Sanitarium and Vogels and end it with a Villa Maria wine purchased from New World. The full list of brands to fare well in the trusted survey features in the latest New Zealand Reader’s Digest. Among the newcomers to the list of brands is New World, which was voted most trusted supermarket, after a few months ago winning a gold award in the Reader’s Digest Quality Service Awards. 

See the full list here.