The 10 per cent excise tax on sugar-sweetened beverages in Mexico raised lots of money but failed to improve public health, says FGC Chief Executive Katherine Rich.

Examining a study published in the British Medical Journal, Mrs Rich says that despite the authors claiming the tax’s success “there has been no evidence … that it has had any effect on obesity or total calories consumed.” One of the authors even admitted in a subsequent interview that the tax “has resulted in consumption changes too small to have a major impact on anything …”

Mrs Rich also points out that the authors of the study admit “a major limitation of this work is that causality cannot be established…” but that this didn’t stop the study being quoted around the world under headlines such as ‘Mexico’s sugary drink tax makes a dent in consumption’ and ‘Mexicans begin to slim with the help of the soda tax’.

Mrs Rich’s article first appeared in Food Navigator Asia and has been quoted by other organisations, such as the American Beverage Association.

Here is the full article as published in Food Navigator Asia

Here is a link to comment by the American Beverage Association