Food giants sign Healthy Kids Pledge

13 December 2016

Fonterra and Nestle are the first FMCG companies to sign up to the Ministry of Health’s Healthy Kids Pledge, which was published this week.

FGC Chief Executive Katherine Rich says the industry commends the companies for their leadership and their longstanding commitment to producing and promoting good nutrition.

“While Fonterra and Nestle have led the way, I have no doubt that many other New Zealand food and grocery companies will also adopt the pledge over time.

“One of the things we emphasised to the ministry was that for many of our member companies, this is a continuing journey. The amount of reformulation and innovation over the past decade to reduce sodium, fat and sugar where possible has been significant. Consumers have a greater number of healthier options today than ever before.

“We would like to commend the Ministry of Health for their development process and their pragmatic approach in creating a general pledge that a broad range of companies can engage with.

“Many FGC member companies are also involved in additional global initiatives such as the the Consumer Goods Forum and International Food & Beverage Alliance Pledges, and these complement what the ministry has developed.

“The ministry has done a great job bringing to life Minister of Health Jonathan Coleman’s ambition for the food industry and the ministry to work together to consider ways to reduce childhood obesity.”

The pledge has also been endorsed by FGC.

The healthy kids industry pledge

We understand the serious impact of obesity on the health and well-being of the children of New Zealand. We will identify and contribute solutions that will aim to help reduce rates of obesity for all children.

This means we are committing, where appropriate, to:

* consider options for innovation and the reformulation of products to ensure children and their families have easy access to healthier food options

* continue to enhance labelling to help families make healthy choices for their children, including supporting the government’s health star ratings

* continue to provide fact-based information to help families make healthy choices for their children

* support responsible marketing, advertising, and sponsorship of foods to children that supports healthy nutrition

* support the government's efforts to address differences in health outcomes for different population groups, particularly Māori and Pacific peoples

* identify and communicate specific activities that we will undertake within our business, and publicly report on our progress.


In signing up to the Healthy Kids’ Industry pledge, Fonterra has detailed how it will support the initiative in a tangible way with seven commitments:

  • Making free nutritious milk available nationwide to all schools with primary-aged children as part of Fonterra Milk for Schools programme.
  • Providing free milk for a nutritious breakfast for all Kiwi school kids as part of the KickStart breakfast programme.
  • Rolling out the Health Star Rating on all their everyday products in New Zealand, as they refresh their packaging.
  • By the end of 2018, Fonterra Brands NZ will include Health Star Rating information on its websites for all Brands NZ everyday products.
  • Advertising will always comply with the Advertising Standards Authority Children and Young People’s Advertising Code in New Zealand.
  • When Fonterra Brands is sponsoring events for children, it will support healthy nutrition.
  • Continue to move their portfolio of everyday products for children and young people towards using minimum quantities of added sugars, refined carbohydrates, added fats, salt and other additives without compromising on quality, taste, texture or safety.