Dairy opportunities abound in SE Asia - report

Growing consumer demand in South East Asia offers plenty of opportunity for the New Zealand dairy industry to increase its exports of consumer-ready products into the region, a new report shows.

The Government has released the report that assesses possible “build”, “buy” and “niche” strategies across seven dairy consumer product categories (drinking milk products, yoghurt, condensed/evaporated milk, cheese, butter, ice cream, and infant milk formula) in six countries (Singapore, Thailand, Indonesia, Vietnam, Malaysia, and the Philippines).

It covers:

  • Arguments for and against entering each category from a New Zealand perspective

  • Size of the market, sales by category and forecast growth

  • Retail channels

  • A breakdown of the products in each category

  • Degree of competition and pricing

  • Degree of innovation observed on retail shelves

  • Available niche positions. 

It says the “in the past five years, New Zealand’s trade with ASEAN has grown at a rate second only to China. New Zealand is the largest supplier of milk powder to South East Asia and boasts a strong import share across most major dairy products.”

The report, ‘Opportunities for New Zealand Dairy Products in South East Asia’, builds on existing initiatives to grow and build value in the sector. It complements the Ministry of Business, Innovation and Employment’s 2014 report What does Asia want for dinner?, the New Zealand Sectors Report Series, and is the latest in MBIE’s Food and Beverage Information Project series.

All reports were commissioned from FGC member Coriolis Research.

View the 'Opportunities for NZ Dairy Products in South East Asia' report, as well as earlier reports, on the Food and Beverage Information section of the MBIE website here.