february, 2020

14feb7:30 am9:00 amEvent OverBrand promotions in the digital age

Event Details

FMCG brands are under significant pressure to change the way they operate.  As well as risks, there are also opportunities, with digital and mobile technologies providing a completely new platform for brands to connect with their end-consumers. Tim Mason will share practical steps that brand owners can take to capitalise on the tech-driven changes that are transforming all of our lives in today’s connected and always-on world.
Tim Mason has over thirty years’ experience in the grocery and retail industries. Tim was CMO of Tesco for many years, where he was responsible for the launch of initiatives such as Tesco Clubcard and Tesco.com. Tim is currently the CEO of Eagle Eye, a SaaS technology company that works with leading retailers and brands including Asda, Coca-Cola, Diageo, John Lewis, Loblaw, PizzaExpress, Sainsbury’s, Suntory and Tesco.

 

Time

(Friday) 7:30 am - 9:00 am

Location

The Powerplant at GridAKL, Ground Floor, 12 Madden St, Wynyard Quarter, Auckland

Ticket Section Title

Tickets are not available for sale any more for this event!

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