Workshops aimed at SME food and beverage suppliers
One more workshop remains in the series aimed at SME food and beverage manufacturers looking to improve their effectiveness. It will be held at FoodBowl in Auckland on 3 August. The series was developed by the FoodBowl, Foodstuffs, Progressive, Nielsen and IRI in partnership with Estute+ / KPMG.
The remaining workship is: 3 August – Prepare your documentation and Pitch your product to Retail. Organisers say that while SMEs are the target, they can also offer these services in a one-on-one format for corporate customers who may want to send multiple employees.
Four workshops were held in June and July: Be Retail Ready, How Supermarkets Work Operationally, Developing your end Consumer Value Proposition and Retailer Value Proposition, and Trade Marketing and Product Promotional Pricing Strategies.