Top speakers for ECRA 2015 convention
Members wishing to stay up with the latest ideas around changes sweeping the FMCG sectyor should check out the programme for this year’s ECRA Retailer and Supplier Convention in Sydney on 27 August.
Organisers say changes to the business environment have been increasingly disruptive for FMCG companies, “and there is probably even greater disruption yet to come”. They say the changing way shoppers engage with one another and with companies, coupled with the role and impact of key influencers, provide new opportunities, threats and realities.
The convention will look at why consumers trust each other more than retailers and brands, how businesses can better meet shopper needs, and how trading partners can deliver real value by collaborating to deliver real benefits.
To view the programme and the list of top guest speakers, and for details on how to register, check out the details below.