The Great Debate: Brands or Government?
One of the top events on the marketing calendar is to be held in Wellington on 24 October. The Great Debate has as its topic: ‘Who Creates Positive Social and Behavioural Change Better – Brands or Government?’
The Marketing Association has confirmed a great line up of speakers, including the international (UK) guest moderator and keynote speaker Ben Page, who is the Chief Executive Officer of Ipsos MORI and was named one of the "100 most influential people in the public sector" by the UK's Guardian newspaper.
The teams are:
BRANDS - Lion: Liz Read, External Relations Director. McDonald's: Simon Kenny, Head of Communications. Coca-Cola: Caroline Beaumont, Legal & Commercial Manager.
GOVERNMENT - NZ Transport Agency: Rachel Prince, Principal Advisor. Energy Efficiency & Conservation Authority: Patrick Murray, General Manager - Marketing & Communication. Health Promotion Agency: Dr Andrew Hearn, General Manager Research, Policy and Advice.
The event is from 1pm to 5pm, and starts with a combination of short speaker presentations on some well know initiatives, including ; Ghost Chips (Legend), Warm Up New Zealand, 'Ease Up' on the Drink, Make It Click, Happiness is Movement and Cheers; as well as the new drug-driving ad - Blazed! And their results – and then the speakers will participate in the debate. It will conclude with networking drinks from 5pm - 6pm.
For full details and to register, go the Marketing Association website here.