Lars Wallentin has been influential in strategic design solutions in packaging, point-of-sale and branding for many of world’s most influential brands.
He was born in Sweden and educated at the Graphic Institute in Stockholm, before joining Nestlé at their headquarters and doing much of the work he was to become renowned for. He now spends his time writing about design and packaging, and consulting to consumer goods companies. His device, which comes through in his teaching, can be summarized in the three words: simplify, surprise, synergies.
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