Government’s obesity package pragmatic

19 October 2015

 

The Food and Grocery Council welcomes the Government’s package of initiatives to tackle obesity in children.

 

Chief Executive Katherine Rich says it’s a pragmatic approach to a concerning problem.

 

"We all know that childhood obesity is a complex issue and that we must all help to solve it. Everyone must do their bit – families, individuals, industry, government, and public health officials – and this package recognises that.

 

"I commend the Government for engaging with industry on the issue.

 

"Industry has long acknowledged it has a role to play, and is already doing a lot of work around reformulation of food and beverages, portion sizes, supporting education and physical activity programmes in schools and communities, and voluntarily restricting advertising and sales aimed at children.

 

"We will work with government to further those initiatives and help progress an integrated package that creates a healthy environment that enables people to make informed choices around the food they eat and their lifestyle."

 

Mrs Rich says the idea of voluntary industry pledges is an interesting one and worthy of further consideration.

 

"The food industry is already doing a huge amount of work and has spent millions of dollars around reformulation, Health Star Rating scheme uptake, portion sizes, and advertising to children, and that work will be continued and progressed."

 

FGC was asked by the Government to report on initiatives the industry was involved in, and wrote to the Minister of Health outlining them.

 

Here is our letter.

'Govt right to avoid complex tax on sugar' - read NZ Herald's editorial here.