Caffeine drinks for children - FGC media response

8/9/2014

The NZ Herald asked FGC for comment after a man took photos he claimed showed Monster energy drink company handing out 550ml cans containing 176mg of caffeine to kids aged between 8 and 11 in a central Auckland skate. Read the story here.

Katherine Rich’s comments (which the Herald did not publish) were:

Energy drinks are not meant for children. Monster is not a member of FGC so we are limited in what we can say. Our members have solid policies in place so that free samples are not given to anyone under the age of 18. Marketing campaigns are also not targeted at under-18s. As a mother I, too, would have been appalled if my 11-year-old had been handed a free energy drink at a skate park.