Product labelling, Consumer Information & Education

Our members want to provide consumers with the choice and information that empowers them to make decisions for a healthy life. We accept the importance of clarity, transparency and fact‑based information. The Australia New Zealand Food Standards Code provides the regulatory framework for delivering a whole range of information, including:

  • Ingredient labelling
  • Date marking
  • Storage and use instructions
  • Nutrition information
  • Characterising ingredients
  • Warning and advisory statements and declarations [link to Allergen labelling below]
  • Manufacturer details (Australia or New Zealand)

Voluntary labelling

In addition to mandatory labelling, food manufacturers undertake a range of voluntary labelling, including the Health Star Rating.

Health Star Rating

Many member companies are progressively applying the Health Star Rating system to their products. This is a voluntary front of pack labelling system underpinned by Government development of both the eligible foods algorithm and parameters for applying the Health Star Ratings icons. [MPI web page http://www.foodsafety.govt.nz/industry/general/labelling-composition/health-star-rating/]

The ‘Health Star Rating’ system is about making it quicker and easier for New Zealand consumers to make better informed, healthy food choices.

The Health Star Rating system uses a star rating scale of half a star to 5 stars. Foods with more stars have better nutritional value within their category. The system also includes nutrient information icons for energy (kilojoules), saturated fat, sodium (salt), and sugars, and can include one beneficial nutrient such as calcium or fibre. Over 1500 products now display the HSR icons.

Heart Foundation Tick

The Heart Foundation Tick has been a trusted symbol for over 21 years helping New Zealanders easily identify healthier food choices. The Tick logo is now on more than 1,000 products in 60 food categories.  helping New Zealanders easily identify healthier food choices. The Tick logo is now on more than 1,000 products in 60 food categories.

Go to the Heart Foundation tick here.

Allergen Collaboration (coming soon)

Be Healthwise (coming soon)