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THE 2008 FGC ANNUAL MEMBERS CONFERENCE:
Theme – ROI: How to get the Best Return
MILLENNIUM HOTEL QUEENSTOWN, WEDNESDAY 05 - SATURDAY 08 NOVEMBER 2008
Given the slowing trading environment, reduction in consumer spending; rising commodity costs and increasing regulatory costs, the conference theme is highly relevant. The great line-up of guest speakers and Workshop presenters will each address this theme from different perspective.
Only FGC members are eligible to attend conference.
The following information will be of assistance in completing the Workshop Attendance and Social Programme Registration Form which is to be returned by 05 September 2008.
WEDNESDAY 5 NOVEMBER
As most delegates will be arriving in Queenstown on Wednesday morning two optional activities have been planned for the afternoon. The Golf Tournament, which this year is being sponsored by The Nielsen Group, will be played at the highly rated Arrowtown Course. For non-golfers an optional trip has been planned to the Gibbston Valley Winery for lunch, a tour of the vineyard and wine tasting. Gibbston Winery is a popular venue and a short and pleasant drive from the Millennium Hotel. (Buses will depart at 12.30pm). The food, wines and shopping at the gift shop can be recommended.
The social get together on Wednesday evening will be from 6.30pm – 8pm. The rest of the evening is free.
THURSDAY 6 AND FRIDAY 7 NOVEMBER (Business Programme)
Following the Opening and Keynote Speaker presentations on Thursday morning, three concurrent workshops will be held which will be repeated on Friday morning after the Closed Business Session. Please identify on the Registration Form which two of the following workshops you wish to attend.
Workshops
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FINDERS KEEPERS - HOW TO FIND AND KEEP THE TALENT YOU NEED IN A CHANGING WORLD |
Finding and holding on to talent has never been tougher – chronic shortages and changing expectations of work, career and employers provide major issues for an industry which is becoming more globalised and pressurised.
Demographic pressures on NZ also look set to play a significant part in leadership gaps over the next 15-20 years.
This workshop will include a presentation of the highly successful “Start Here Go Anywhere programme”, that The Warehouse has developed to cut both staff turnover and recruitment costs significantly – and has not spent a fortune doing it.
This will be followed by a panel discussion, which will include some of NZ’s most experienced HR practitioners, who will discuss the changes and solutions needed for attracting and retaining employees, in a marketplace where talent is short and expectations are high.
The Workshop presenters are:
 Jane Davis. Head of Talent Management – The Warehouse.
Jane Davis is the Head of Talent Management for The Warehouse which is New Zealand's largest general merchandise retailer, employing 8,500 team members. Jane leads the team which was responsible for implementing a new employer brand and recruitment strategy which has been extremely successful and has delivered huge cost savings to the organisation. Her team has been responsible for the design and implementation of a new careers website which has been internationally recognised for its innovation.
Jane started her career as a psychologist for the Royal New Zealand Air Force. She then spent 15 years as a consulting psychologist, working in consulting firms like PriceWarehouseCoopers, and then in her own business where she consulted to many of New Zealand's leading corporate organisations. She has been in her current role for three years and is passionate about all aspects of her role which includes: attraction, branding, learning and development, leadership development, engagement and retention of team members.
Jenny Massey. Director - HR2GO
Jenny has extensive professional experience in Human Resource Management, project management and sales and marketing. Prior to running her own consultancy, Jenny has worked in senior roles in a range of corporations including Bell South (now Vodafone), Morgan & Banks, IBM, Oracle and Cintra Software. Jenny draws on a broad business base of business knowledge and experience to challenge the status quo and provide CEO’s with the tools for managing staff to improve performance and employee satisfaction.
Kate Peterson. Director - People Matters
Kate worked for over twenty years in a variety of industries gaining sales, operations, marketing business management, customer service, training and human resource management skills. She held human resource positions for nine years with Lion Nathan and two years with PGG Wrightson. In 2003 Kate established her own consulting and executive management and development business, People Matters, which works with a diverse range of companies. Her focus is working with executive teams to ensure that their investment in each other is maximized, without compromising what really matters to each of them.
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ALIGNING YOUR MARKETING SERVICES SUPPLIERS IN A COLLABORATIVE ENVIRONMENT TO REDUCE COST AND INCREASE EFFECTIVENESS |
With greater media fragmentation and the increased difficulty in engaging consumers, marketers are using a wider selection of marketing communications and engaging a greater number of specialist service providers than ever before. No longer is it just a matter of managing a media and advertising agency. Today, marketers will also be managing a digital agency, channel planners, events companies, public relations, direct marketing, sales activation, experiential marketers and more.
But what is the best model? Some marketers choose best of breed and end up investing time and money managing a large number of unrelated companies to achieve a co-ordinated, collaborative result. Other will select an integrated offering through one of the major advertising holding companies or multinational agencies, only to be frustrated by inconsistent quality and spiralling costs.
In this workshop we will look at the strengths and weaknesses of the various models, strategies for managing the growing number of suppliers and methods for fostering a collaborative environment to deliver maximum value to advertisers and marketers.
The Workshop presenter is Darren Woolley, the founder of Trinity P3, a Sydney based marketing management consultancy whose client base includes Australia’s top advertisers. Darren has been named in AdNews Power 50 as one of the most powerful people in advertising. He is a regular contributor to advertising and management journals.
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ADDRESSING CONSUMER NEEDS AND KEEPING REGULATORY BEARS OUT OF THE CUPBOARD |
This workshop will explore what the food industry must do, to not only protect its right to self regulate, but to ensure consumer’s right to choose is not compromised. Proposed regulatory change, the anti-food industry lobby, sensational and unbalanced media information – along with the economic environment – are all affecting consumer attitudes and purchase decisions. The following three subjects will bring differing perspectives to the issue:
How to ensure we have the right and freedom to make choices about what we eat
The public health lobby is driving for regulatory change which it believes is the most effective way of changing consumer habits. This will significantly impact companies ability to market directly to some consumers and will result in food being labelled ‘good’ or ‘bad’ which will have an impact on consumer choice.
The food industry has a limited window of opportunity to avert such interventions. Learn what you need to do to maintain your ability to self-regulate and what the Food Industry Group is doing to ensure the food industry’s views are being heard.
The presenter is Vicki Hamilton, Executive Director of the Food Industry Group (FIG)
Vicki Hamilton has an extensive background in nutrition, marketing and communications. Before becoming Executive Director of the Food Industry Group in April 2007 she was Marketing Communications Manager at Kellogg.
Food in-security – how food costs and the family food environment are impacting on some consumer’s ability to feed their families
This is not a jab at the food industry but the presentation will explode some of the myths associated with how low income households approach feeding their families.
The Family Food Environment Survey is a recently completed project which provides detailed information on the factors which influence family food choice. It has enabled comparisons across the socio-economic spectrum. The results of the Survey show the importance of addressing food security issues and the family food environment to assist in improving the nutrition of low income New Zealanders and the role the food industry can play.
Workshop Presenters are:
Winsome Parnell, Associate Professor, University of Otago’s Department of Human Nutrition
Professor Parnell was a lead investigator in the 1997 Adult Nutrition Survey and the 2002 children’s survey and is Nutrition Director of the 2008/09 Adult Nutrition Survey. She is a specialist in food security.
Claire Smith, PhD student in the Otago University Department of Human Nutrition
Claire Smith is currently researching the Family Food Environment and the complexity of factors influencing household provisioning. She has also spent some years working for a major UK Supermarket chain in the area of food labelling.
Building trust in your product – how do we influence consumers today?
The communications order has changed and consumers are increasingly cynical about marketing claims. The media are looking for sensationalism and the web is awash with misinformation. Combined with this is a concerted effort to undermine the credibility of the food industry, making our ability to have a share of voice harder than ever before.
As a result, the selection of ‘healthy’ and ‘safe’ food is being made on misinformation and also quite often, junk science. How can we tackle this problem head on and build trust in what we sell, say and do?
The presenter is:
Jane Dodd, General Manager, Network PR
Jane is one of the country’s leading brand public relations consultants with numerous award winning campaigns to her credit. She specialises in nutrition communication, enabling clients to educate key audiences about the nutritional attributes of their products. She is integrally involved in the health and nutrition community and is a past President of the New Zealand Dietetic Association and is a Fellow of the Public Relation Institute of New Zealand.
GUEST SPEAKERS
In addition to the retail presentations which are scheduled for Thursday afternoon, the following guest speakers will be addressing Conference:
Professor Robert Lauterborn (Keynote Speaker)
Professor Lauterborn is Professor of Advertising at Chapel Hill University North Carolina and Principal of Morgan Anderson Consultancy, a marketing communications company. Before joining academia he worked for many years in a wide range of marketing and communication roles with major corporations including General Electric. In 2004 he was named the “Advertising Educator of the Year” by the Advertising Club of America and in 2005 received the Silver Medal Award, the American Advertising Federation’s highest honour.
As co-creator with Don Schultz (North Western University) of the integrated marketing communications (IMC) concept, he has some controversial convictions about marketing and advertising. He thinks that most of our companies are being run on 50-year-old theories that might not even have been true then. He debunks the cornerstone theory of marketing education worldwide, the infamous (his word) 4P's.
He will make two presentations; on Thursday morning he will build his address around his proprietary Customer-ized Marketing Planning Model. In the afternoon, he will talk about how to manage media planning, advertising creative, and promotion not as functions but rather as tools to increase marketing productivity and return on marketing investment.
Melissa Clark-Reynolds
Melissa Clark-Reynolds is a business woman and entrepreneur. She has set up and run successful companies. Her business acumen, skills, knowledge and experience have made her a sought after speaker in New Zealand and Australia.
Kerre Woodham
Kerre Woodham is a well known broadcaster, sports woman and now author having written the popular book “Short Fat Chick to Marathon Runner”. Kerre is also an engaging and dynamic speaker. A great way to conclude the Thursday afternoon session.
Brent Smart
Brent Smart is Managing Director, Colenso BBDO. He has over thirteen years agency experience. Brent was recently named in the AdNews “Top 40 under 40” as one of the rising stars in the Australasian marketing and media landscape.
He will address the topic “Integrated Ideas are More Effective Ideas”.
Tony Laker (Closing Speaker)
Tony Laker is a businessman who opened his own Travel Agency seven years ago and is now one of the largest travel companies in New Zealand. He attributes his success to a simple philosophy – attitude, belief and focus. He has rapidly become one of the most popular public speakers in New Zealand because of his fresh and enthusiastic approach which conveys ideas that have relevance for anyone in business.
Queenstown in November is a delightful time of year. There is a diverse range of activities and tours that can be arranged through the Hotel.
In addition to the Golf Tournament and Gibbston Valley Winery Tour, the Conference Dinner at which great entertainment has been planned is being held at the Millennium Hotel on Thursday 6 November.
On Friday night the Conference will conclude with an informal evening at the Moonlight Country Barn situated a fifteen minute drive from the Hotel in a valley that looks out at the Remarkables. There will be a Gourmet BBQ, music for dancing to a great band and a country theme to the evening.
Partners Activities
If your partner is attending Conference please draw the following information to their attention.
Partners are welcome to attend any of the guest speaker presentations. Melissa Clark-Reynolds (6 November 8.45am), Kerre Woodham (6 November 3.30pm) and Tony Laker (7 November 2.30pm) may be of particular interest.
Garden Tour and Winery Lunch Thursday 6 November, 9.30am – 3.30pm The tour will leave the Hotel at 9.30am and will visit the gardens of two properties not normally accessible to visitors. The gardens blend tradition with innovative contemporary styles. The owners will guide participants around the properties.
The tour will include morning tea at the Millbrook Resort, lunch at the highly rated Winehouse Kitchen Restaurant and a visit to a local artist’s studio.
Lakeshore Forest and Bird Walk, Friday 7 November, 9.30am – 1.00pm This guided tour, which is off the tourist route, is a unique nature experience taken at a leisurely pace through native beach forest stopping for morning tea/coffee on the lakeshore and surrounded by majestic mountains. The tour combines the best of native flora and fauna with magnificent lake and mountain views. Native birds are readily seen and heard in and around the edges of the forest.
Tramping boots will not be required but sturdy comfortable walking shoes are necessary. Wet weather gear is provided should it be raining as the tour will take place wet or fine.
DRESS CODE
Dress code for the business sessions will be smart casual and “After 5” for the Conference Dinner.
Key Dates
Friday 05 September
Final invoice will be sent to you electronically to cover all remaining costs including any travel costs, conference registration fees, evening function tickets etc. Please note all invoices will be due for full payment no later than 30 September in order to meet airline and hotel contract terms.
Badge Only – If you DO NOT require Accommodation or Travel booked by S2N Events
If you are attending Conference but making your own travel and accommodation arrangements to Queenstown it would be appreciated if you could complete the online registration form for administration purposes. This will ensure you are kept up to date with conference arrangements. Please note no deposit will be required for Badge Only registration. You will receive an invoice for the FGC Conference Registration fee on 05 September for payment by 30 September.
Millennium Hotel Queenstown
Should you require further information on the Millennium Hotel Queenstown, i.e. detailed floor plan of each room type, please refer to
www.millenniumhotels.co.nz
The Glebe Luxury Apartments
For those delegates travelling with families that would prefer to stay in an apartment style accommodation we are holding 2 bedroom / 1 bathroom courtyard apartments at The Glebe Luxury Apartments. The Glebe Luxury Apartments are located just at the bottom of the hill, a two minute walk from the Millennium Hotel Queenstown and a two minute walk to Queenstown Township. All apartments have full kitchen facilities, dishwashers, full laundry and open out into a courtyard for the kids to have space to run around.
Should you require more information on The Glebe Luxury Apartments please visit
www.theglebe.co.nz
Should you wish to make a booking at The Glebe rather than the Millennium Hotel Queenstown please indicate on the form and we will send rates direct to you.
Conference Organisers
Our conference organisers will be Alex Mitchell and Jackie Coyne from S2N Events. They can be contacted as follows:
 Alex 0272 757 222 or alex@s2n.co.nz or
Jackie 0274 946 211 or jackie@s2n.co.nz
Conference Fees
Costs noted in this information relate to travel packages only. You will be required to pay a deposit (refer deposit information) to secure your travel/accommodation package at the time of registration.
Deposit Requirements
A deposit of NZ$200.00 per person is required to secure your travel/accommodation packages. This deposit is non-refundable and should cancellations be made within 90 days of travel there may be additional fees payable to the suppliers.
The online registration form will require you to select your payment preference; options are to be invoiced or to pay by Visa or Mastercard.
Invoice Option – an invoice will be sent to you with your registration confirmation letter upon receipt of your online registration. You may choose to pay by cheque (cheques to be made out to S2N Events Ltd) or direct credit. Bank account details for direct credit payments will be noted on the bottom of the invoice.
Visa/Mastercard Option – please note an additional 3% administration charge will apply to the total charge. An invoice showing charges have been fully paid will accompany your registration confirmation letter.
Confirmations / Amendment & Cancellation Advice
We are bound by very strict supplier contracts, terms and conditions that affect our flexibility in handling amendments and cancellations – therefore please read the following carefully prior to registering for the conference.
Upon receipt of your registration, your required reservations will be processed and a registration confirmation will be e-mailed to you. An invoice for the balance will be sent to you by 05 September. We require you to check this and advise any changes in writing as soon as possible. Any further amendments to confirmed bookings will incur an amendment fee of $25.00 per person in addition to supplier charges. Within 60 days of travel the full accommodation portion of a package becomes non-refundable if cancelled along with any other additional fees payable to the suppliers.
Golf Tournament - the Nielsen Golf Classic
The annual Nielsen Golf Classic will be held on Wednesday 05 November. The location of this year’s FGC Golf Classic is at the Arrowtown Golf Club. There will be a shotgun start at 12.30pm.
You will need to indicate on the registration form your important “golf details” Handicap (Maximum 24) and NZ Golf Membership Number. Please note Golf carts (6 only) otherwise trundlers, clubs etc are available to hire from the Club at your own cost and we ask that you arrange this directly with Arrowtown Golf Club (03) 442 1719.
The cost to participate in the Nielsen Golf Classic will be $135.00 per player. This includes entry fee and green fees and as always a great prize list. Full rules will be sent to confirmed participants in advance of the event. The format is the same as previous years and prizes will be awarded at the end of the tournament at the Golf Club.
Should you have any queries relating to the golf please contact the golf organisers:
Scott MacKay – 09 525 2677 or scottm@tosco.co.nz
OR
Tony Craig – 04 931 9548 or tony.craig@afl.maori.nz
If you still require travel and accommodation: online Conference Travel and Accommodation Registration Form.
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