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Courses > MARKETING

Marketing
Each Marketing training course is accompanied by a brief description. Click on the Course title to go to the training providers website where you will find more information about this course.

EXECUTIVE:

APMG 8111 : International Marketing
Description: A five day course (in two separate blocks) at NZQA level 8, contributing 15 credits towards the Unitec Master of Business degree. This course examines the philosophy, methodologies, and practical applications of electronic commerce and networked telecommunications within the context of business and society. The course is offered once a year to the general public, but deliveries tailored specifically to the needs of the FMCG industry can be arranged subject to a minimum numbers requirement. Cost $ 485 plus GST.
Training provider: Unitec
Contact: jpedley@unitec.ac.nz

Marketing Management
Description: This programme will guide participants through a series of experiences to help them gain an increased awareness of how effective marketing strategies can improve firm performance. The programme will provide a clear understanding of the role, function, and scope of marketing as it exists within the firm and also as it relates to other employees and stakeholders. It will also introduce the skills, tools and techniques required to function effectively and contribute positively to the long term-success of their organisation. As well as facilitate discussion of the issues and a sharing of ideas among the group. Finally the participants will discuss the process and issues involved in developing and implementing a marketing plan.
Training provider: Executive Education Programme, School of Business, University of Otago
Contact: execeducation@business.otago.ac.nz


Sales Management
Description: Program objective and learning outcomes: The objective of this event is to enhance the skills you have as a manager of people through exploring the requirements for effective leadership and coaching. It will provide a learning on the practical steps that we need to take as managers as part of our day to day routines to support the development of the people we manage.
Program Summary: Aspects of Sales Management - Communication With the Sales Team - Managing Change Within the Team - Providing Leadership - Motivating Your People - Coaching for Results - Providing Feedback.
Training provider: Strategic Horizons
Contact: Info@strategichorizons.com.au


Financial Skills
Description: Program objective and learning outcomes: The objective of this event is to assist both sales managers and account managers to understand the principles of financial management in a retail environment. Participants will learn how retailers generate income, and what are the key financial drivers within a retailer's business. Additionally, they will use practical examples to help understand the essential calculations, ie: Trade Maths, which can be actioned with their day to day activities
Program Summary: The Strategic Profit Model - Customer : Supplier - Areas We Can Influence RONA - GMROII - Use & Understanding - Trade Maths.
Training provider: Strategic Horizons
Contact: Info@strategichorizons.com.au



SENIOR MANAGEMENT:

Advanced Analysis Click to Download Reader
Description: Advanced Analysis builds on the Fundamentals of Analysis training, drilling down into a specific account to assess performance using the 5 P’s:
Product: Understand category segmentation - Identify key product areas - Asess new product performance and its impact - Evaluate and identify the main category contributors.
Placement: Understand distribution measures - Utilise these measures with Rate of Sale to achieve better distribution in-store where appropriate.
Price: Identify price positioning and trends of the products within your category and how this sits with competing markets.
Promotion: Understand the effect of your promotions on your product, the competition and the account.
Plan: Utilise the findings to develop a plan and deliver an in-depthcategory review including actionable recommendations.
Duration: 3 day course. Investment: NZ$2,250 (excl GST).
Training provider: ACNielsen
Contact: training@acnielsen.co.nz


Promotional Analysis Click to Download Reader
Description: Fundamental to establishing a competitive edge will be your understanding of promotional dynamics and drivers.
Scene Setting: Understand ACNielsen | ScanTrack® Causal and its application in the FMCG business environment - Establish the basic analytic framework for assessing promotional performance - Learn how to utilise the Advisor ScanTrack® Causal i-sight template.
Isolate the Opportunities: Assess promotional performance - Identify appropriate analyses to use in evaluating promotional effectiveness and dynamics.
Plan of Action: Develop and deliver a compelling review of a promotion activity and provide actionable recommendations.
Duration: 3 day course (2 sessions). Investment: NZ$2,250 (excl GST).
Training provider: ACNielsen
Contact: training@acnielsen.co.nz


Advanced Report Building Click to Download Reader
Description: In the Advanced Report Building course you will be introduced to the report building capabilities in ACNielsen | Advisor and emerge with the ability to create you own customised Advisor Reports. This course is designed for report developers within the organisation, enabling others to use the report designs as templates.
Learning Outcomes: At the conclusion of the ACNielsen | Advisor Advanced Report Building training course you will be able to: Build customised report templates based on tables and graphs - Create product groupings to allow easier data extractions - Create Analysis Rules to highlight opportunities - Build exception reports using Conditions - Utilise the functionality of Excel when setting up Advisor reports - Build presentations and viewer files using scripts.
Course Outline: Build simple reports using Basic Builder - Save report templates and customise report design - Analysis Rules – Hiding and colour coding - Creating and Customising graphs - Defining your own totals and drill paths - Conditions – building exception reports - Create combined reports with tables and charts - Link Advisor Reports to Excel using Hotlinking - Scripts – batch reports for regular updating.
Duration: 2 days. Investment: NZ$900 (excl GST).
Training provider: ACNielsen
Contact: training@acnielsen.co.nz


Presentation Skills: presenting for maximum impact
Description: Develop the skills required to make presentations with impact. Learn how to prepare the content correctly, control personal delivery, and manage the audience and environment. Apply skills to ensure presentations are effective and professional.
Training provider: David Forman
Contact: enquiries@davidforman.co.nz

Sales & Marketing Institute of New Zealand - Bachelor of Business (Marketing Management)
Description: The Bachelor of Business has two full majors: Marketing Management and Accounting. Each of these can be combined for a joint major. This links two disciplines. This degree programme, majoring in marketing, places a strong emphasis on practical applications of the theory and knowledge graduates learn through experience with real clients in projects and our in-house consultancy.
Training provider: Manukau Institute of Technology
Contact: info@manukau.ac.nz


Bachelor of Applied Communications (Marketing Communications Pathway)
Description: This degree prepares students for careers as communication specialists in business. Courses can be combined in communication, information systems and marketing/advertising for careers that can lead to: marketing communications, communication management, public relations, technical writing, emerging and new media communications, technical communication, advertising creative and integrated marketing comminations.
Training provider: Manukau Institute of Technology
Contact: info@manukau.ac.nz


APMG 7603 : Managing Sales Operations
Description: A two day course at NZQA level 7, specifically oriented towards the FMCG industry, and contributing 10 credits towards the National Diploma in Business. Analyse and assess sales operations and activities. Formulate and implement sales strategies. Co-ordinate, monitor, and evaluate sales programmes. Manage business relationships and alliances. Cost $ 595 plus GST.
Training provider: Unitec
Contact: jpedley@unitec.ac.nz

APMG 7604 : Managing Special Events
Description: A two day course at NZQA level 7, specifically oriented towards the FMCG industry, and contributing 10 credits towards the National Diploma in Business. Define the event purpose. Develop communication strategies and co-ordinate event activities. Review and evaluate event implementation and management. Cost $ 595 plus GST.
Training provider: Unitec
Contact: jpedley@unitec.ac.nz

MAOR 7602 : Marketing Products and Services in Maori Organisations
Description: A two day course at NZQA level 7, specifically oriented towards the FMCG industry, and contributing 10 credits towards the National Diploma in Business. Establish attributes that identify Maori as a unique market segment. Examine effects of Maori attributes on purchase decisions. Identify appropriate marketing activities for the Maori market segment. Cost $ 595 plus GST.
Training provider: Unitec
Contact: jpedley@unitec.ac.nz

Executive Presentation Skills
David Forman Inhouse Training Program - details on application
Description: Achieve the greatest impact in presentations, a dynamic environment and high levels of long term retention of key information for the audience. Learn how to focus presentation energy, target key objectives, handle nerves positively and maximise the impact of every delivery to ensure ideas are processed effectively.
Training provider: David Forman
Contact: enquiries@davidforman.co.nz


Coaching
David Forman Inhouse Training Program - details on application
Description: Managers will gain the necessary understanding, processes and tools to more effectively lead and motivate their team members to take greater personal responsibility for their own performance improvement. In the process previously untapped attitudes, skills and abilities will be unleashed in order to drive ongoing, elevated performance.
Training provider: David Forman
Contact: enquiries@davidforman.co.nz


Change Management
David Forman Inhouse Training Program - details on application
Description: This one day workshop introduces the Transformational Change model which translates the theory of change into a practical process for dealing with everyday workplace issues. It is designed to help organisations achieve results in the face of significant change and ambiguity, through addressing the needs of both individuals and teams.
Training provider: David Forman
Contact: enquiries@davidforman.co.nz


Performance Breakthroughs
David Forman Inhouse Training Program - details on application
Description: Understand the process of performance development from a realisation of shortfall through performance breakthroughs to improved competence Implement the correct performance initiative to fit the situation, the people and the participant.
Training provider: David Forman
Contact: enquiries@davidforman.co.nz


Strategic Planning
David Forman Inhouse Training Program - details on application
Description: Strategic Planning is all about what an organisation wants to be in terms of products, markets, resources and capabilities. It is the process by which we can define what an organisation wants to be and where it wants to go.
Training provider: David Forman
Contact: enquiries@davidforman.co.nz


Effective Promotional Planning
Description: Program objective and learning outcomes: The objective of this event is to assist at Key Account managers and sales managers who manage promotional investment and trade funds associated with this activity . Given the challenges of working with Retail customers, this workshop will explore techniques to better utilise trade investment and steps to maximise their return on promotional events. Participants will work in teams, learning how to evaluate, plan and present an effective promotional program to their customers
Program Summary: Introduction - Why Do We Promote? - The Promotional Planning Cycle - Determining Our Promotional Objective & Key Success/actions - The Link to Account P & L - Planning Your Promotional Program - Developing The Presentation To Support The Program - Promotional Pricing - Negotiating Activity Effectively
Training provider: Strategic Horizons
Contact: Info@strategichorizons.com.au


Category Management
Description: Program objective and learning outcomes: The objective of this event is to assist the participants to define the key elements required for effective joint planning with their customers. Additionally, it builds on the knowledge gained within the Strategic Account Planning workshop, with a focus on how to link the consumer insights and create an action oriented category event or plan. Participants learn through use of practical examples to engage their customers in planning and executing an effective category/brand program
Program Summary: What is Category Management? - Why Category Management is Being Used - Philosophy - Definitions & Segmentation - Retailer, Category & Brand Fit - Aligning Strategies to Consumer - Assessing Category Performance - Setting Relevant Scorecard Measures - Developing Action Strategies - The Key - Implementation & Follow-Up
Training provider: Strategic Horizons
Contact: Info@strategichorizons.com.au


Financial Skills
Description: Program objective and learning outcomes: The objective of this event is to assist both sales managers and account managers to understand the principles of financial management in a retail environment. Participants will learn how retailers generate income, and what are the key financial drivers within a retailer's business. Additionally, they will use practical examples to help understand the essential calculations, ie: Trade Maths, which can be actioned with their day to day activities
Program Summary: The Strategic Profit Model - Customer : Supplier - Areas We Can Influence RONA - GMROII - Use & Understanding - Trade Maths.
Training provider: Strategic Horizons
Contact: Info@strategichorizons.com.au


Customer Insight Building
Description: Program objective and learning outcomes: The objectives of this event are to provide participants with an understanding of how retailers operate their business, make decisions, and how Key Account Managers can better influence these decisions. Participants learn through use of practical examples to engage their customers in business planning - being able to present the plan and actions which will ensure effective results against the plan.
Program Summary: Retail Industry Trends - Understanding The Retailer - Managing A Range - Aspects of Space Management - Industry Pricing - Buying/Selling - Understanding Trading Terms - Overview - Category Management - Managing the Relationship - Retail Financials.
Training provider: Strategic Horizons
Contact: Info@strategichorizons.com.au


Sales Management
Description: Program objective and learning outcomes: The objective of this event is to enhance the skills you have as a manager of people through exploring the requirements for effective leadership and coaching. It will provide a learning on the practical steps that we need to take as managers as part of our day to day routines to support the development of the people we manage.
Program Summary: Aspects of Sales Management - Communication With the Sales Team - Managing Change Within the Team - Providing Leadership - Motivating Your People - Coaching for Results - Providing Feedback.
Training provider: Strategic Horizons
Contact: Info@strategichorizons.com.au


Dynamic Presentation Skills
Description: This program stresses the importance of thorough planning and preparation. It places emphasis on presenting a professional image through effective delivery techniques. There is opportunity during the program for every participant to give two (10 -15 min) presentations on the same topic. The final presentations are videoed and constructive feedback is provided to help improve performance.
Training provider: Training Solutions Plus
Contact: infonz@trainingsolutionsplus.co.nz


The Leadership Experience
Description: This is a highly interactive and practical programme which is fun, challenging and enjoyable. Participants who are willing to get fully involved in the experience gain immensely from it. This programme is designed to provide the opportunity to discuss, develop, practise and analyse various styles of leadership. The programme is described as a mirror. It allows the participant to see a true reflection of themselves in a leadership role. From exposure to leadership situations the participant will identify their strengths, weaknesses, how to influence people, and what they can do to improve their effectiveness. The participant will leave the programme with an action plan for further development. Which when enacted upon will result in greater productivity, through more effective leadership in the workplace.
Training provider: Training Solutions Plus
Contact: infonz@trainingsolutionsplus.co.nz


Interpersonal Skills (for Managers)
Description: To be effective, managers need highly developed interpersonal skills. Managers are expected to deal with the whole range of people situations from working with difficult people, to handling staff personal problems, to improving staff work performance, to dealing with conflict situations. Unfortunately, people are often promoted to managerial positions without the opportunity to develop their interpersonal skills. This program is designed to fill that gap.
Training provider: Training Solutions Plus
Contact: infonz@trainingsolutionsplus.co.nz


Coaching for Performance
Description: Today’s business environment is more competitive than ever. Managers need to achieve maximum results through their people and need to know how to optimise results through their people and need to know how to optimise the performance potential of their teams. This one day interactive workshop will give participants an incisive and in-depth look into the coaching process and equips participants with a much enhanced awareness of what it takes to “liberate” the true performance potential of their staff. Practical coaching issues and tools and strategies are examined. Participants will leave equipped with the tools, strategies and capabilities to significantly increase the performance potential of their staff and teams.
Training provider: Training Solutions Plus
Contact: infonz@trainingsolutionsplus.co.nz


Accelerated Reading
Description: In this busy and dynamic world we need to assimilate and understand information at an ever-increasing rate. Demands on our time mean we often do not have the opportunity for background reading. We skim reports and other important documentation, therefore constantly running the risk of missing vital information. If this sounds like you, then this workshop is the answer. It provides you with practical tools and techniques to increase your effective reading rate, together with an understanding of the role your brain plays in making meaning. It is delivered in an environment of multiple practical applications, which produce an immediate improvement.
Training provider: Training Solutions Plus
Contact: infonz@trainingsolutionsplus.co.nz


Facilitation and Meeting Skills
Description: This program is designed for anyone who is required to chair, lead, and participate in meetings. To hold successful meetings and to participate effectively at meetings, it is essential for people to communicate effectively, be able to "sell ideas", use problem solving techniques, understand the dynamics of groups and handle conflict situations. This is a practical program which provides an excellent opportunity to practise in a nonthreatening environment the many different participating, facilitating and controlling aspects of meetings.
Training provider: Training Solutions Plus
Contact: infonz@trainingsolutionsplus.co.nz


Performance Management and Appraisals
Description: Performance appraisals provide an effective tool for managing performance, improving productivity and developing staff morale. Well conducted appraisals offer a structured approach to staff development and offer open communication between managers and staff. In this program, managers and supervisors will learn the key skills for enhancing team performance including conducting effective performance appraisals, achieving organisations goals and promoting personal development of individual team members.
Training provider: Training Solutions Plus
Contact: infonz@trainingsolutionsplus.co.nz



MIDDLE MANAGEMENT:

Fundamentals of Analysis Click to Download Reader
Description: Knowledge and skills gained in the Fundamentals of Analysis training includes:
Scene Setting: Understand the New Zealand FMCG market and the industry trends affecting this sector - Review demographic, economic and consumer purchase behaviours, dynamics and trends to better understand your target market and the environment you are working within.
Tools of the Trade: Establish the basic analytic framework for assessing category performance - Understand scan and route based sales data and its application in the FMCG business environment.
Analysis: Assess overall category sales performance from store-based data - Identify appropriate analyses to use in evaluating sales performance.
Plan of Action: Develop and deliver a compelling category overview with actionablerecommendations.
Duration: 3 day course. Investment: NZ$1,750 (excl GST).
Training provider: ACNielsen
Contact: training@acnielsen.co.nz

Advanced Analysis Click to Download Reader
Description: Advanced Analysis builds on the Fundamentals of Analysis training, drilling down into a specific account to assess performance using the 5 P’s:
Product: Understand category segmentation - Identify key product areas - Asess new product performance and its impact - Evaluate and identify the main category contributors.
Placement: Understand distribution measures - Utilise these measures with Rate of Sale to achieve better distribution in-store where appropriate.
Price: Identify price positioning and trends of the products within your category and how this sits with competing markets.
Promotion: Understand the effect of your promotions on your product, the competition and the account.
Plan: Utilise the findings to develop a plan and deliver an in-depthcategory review including actionable recommendations.
Duration: 3 day course. Investment: NZ$2,250 (excl GST).
Training provider: ACNielsen
Contact: training@acnielsen.co.nz


Promotional Analysis Click to Download Reader
Description: Fundamental to establishing a competitive edge will be your understanding of promotional dynamics and drivers.
Scene Setting: Understand ACNielsen | ScanTrack® Causal and its application in the FMCG business environment - Establish the basic analytic framework for assessing promotional performance - Learn how to utilise the Advisor ScanTrack® Causal i-sight template.
Isolate the Opportunities: Assess promotional performance - Identify appropriate analyses to use in evaluating promotional effectiveness and dynamics.
Plan of Action: Develop and deliver a compelling review of a promotion activity and provide actionable recommendations.
Duration: 3 day course (2 sessions). Investment: NZ$2,250 (excl GST).
Training provider: ACNielsen
Contact: training@acnielsen.co.nz


Advanced Report Building Click to Download Reader
Description: In the Advanced Report Building course you will be introduced to the report building capabilities in ACNielsen | Advisor and emerge with the ability to create you own customised Advisor Reports. This course is designed for report developers within the organisation, enabling others to use the report designs as templates.
Learning Outcomes: At the conclusion of the ACNielsen | Advisor Advanced Report Building training course you will be able to: Build customised report templates based on tables and graphs - Create product groupings to allow easier data extractions - Create Analysis Rules to highlight opportunities - Build exception reports using Conditions - Utilise the functionality of Excel when setting up Advisor reports - Build presentations and viewer files using scripts.
Course Outline: Build simple reports using Basic Builder - Save report templates and customise report design - Analysis Rules – Hiding and colour coding - Creating and Customising graphs - Defining your own totals and drill paths - Conditions – building exception reports - Create combined reports with tables and charts - Link Advisor Reports to Excel using Hotlinking - Scripts – batch reports for regular updating.
Duration: 2 days. Investment: NZ$900 (excl GST).
Training provider: ACNielsen
Contact: training@acnielsen.co.nz


Advisor Interactive - Introduction Click to Download Reader
Description:
To assist you in analysing category performance a suite of reports has been constructed based on best practice data analyses. In the Advisor Interactive Introduction training course you will be introduced to the Advisor i-sights suite of reports and also the capabilities of Advisor Interactive. On completing the course you will able to run reports and make modifications to the reports to meet your specific requirements.
Learning Outcomes: At the end of the ACNielsen Advisor Interactive Introduction training course you will be able to: - Gain insight through business issue reports - Populate reports from Advisor i-sights - Modify format and content of existing reports within Advisor i-sights - Create some basic characteristic searches to efficiently modify your data selections - Save reports for future use - Generate MS Office files from Advisor.
Course Outline: Introduction to Advisor - Scan data explanation of the four dimensions used when retrieving scan data - Populate reports from Advisor i-sights - Run reports across various databases / categories - Create and personalise charts - Table formatting including Sorting, Nesting and Swapping - Customise reports through data selection techniques: - Characteristics, Filter, Sum and Groups - Printing reports - Generating reports to PowerPoint and Excel - Save favourite reports for future use - Build your own adhoc report templates.
Duration: 1 day. Investment: NZ$500 (excl GST).
Training provider: ACNielsen
Contact: training@acnielsen.co.nz


Understanding Characteristics Click to Download Reader
Description: Characteristic searches are a much more effective way to make product selections, and in this course you will discover how to use them toselect the different products or segments required for your analysis. Characteristics searches, in conjunction with Total-Bys, can also be used to create segment totals that are otherwise unavailable, so a working knowledge of how to utilise them is a powerful tool for anyone using Advisor.
Learning Outcomes: At the end of the ACNielsen | Understanding Characteristics training course you will be able to: Understand the benefits of using Characteristics - Know how the Characteristics search functions work - Be familiar with the segmentation options within your category - Know how to easily select individual items as well as product groupings eg Manufacturers, Brands, Segments, Brands within segments, etc - Understand the implications on Characteristics of a category containing Controlled Label - Utilise characteristic searches to make your product selections more quickly and effectively - Understanding of the function of Total-Bys.
Course Outline: Understand what Database Items is and what this contains - Introduction to Characteristics and its benefits - Simple Characteristics searches – eg selecting Manufacturers, Brands, Items - Enhanced searches – eg selecting items within Manufacturers - Selecting Segments – eg all size ranges – 250ml, 500ml, 750ml, 1L - Searching for Brands within a segment – eg Brand A 250ml, Brand B 250ml - The Controlled Label Rule – Important rules to note when looking at Total Key Accounts - Introduction to using Total-Bys.
Duration: 1/2 day. Investment: NZ$300 (excl GST).
Training provider: ACNielsen
Contact: training@acnielsen.co.nz


Negotiation: planning to achieve a win/win result
Description: Learn how to achieve best outcomes for both parties through a balanced program of knowledge and skills. Develop win/win style negotiating in sales and business transactions both internally and externally to an organisation.
Training provider: David Forman
Contact: enquiries@davidforman.co.nz

Presentation Skills: presenting for maximum impact
Description: Develop the skills required to make presentations with impact. Learn how to prepare the content correctly, control personal delivery, and manage the audience and environment. Apply skills to ensure presentations are effective and professional.
Training provider: David Forman
Contact: enquiries@davidforman.co.nz


Project management
Description: Understand and effectively apply the knowledge, process and skills of managing projects and project teams for better results.
Training provider: David Forman
Contact: enquiries@davidforman.co.nz

Positive Power: asserting your influence
Description: Achieve personal and professional objectives through effective self-management. Understand the positive aspects of attitude and power and apply these when interacting with others or when dealing with problems, to create a better personal input and outcomes.
Training provider: David Forman
Contact: enquiries@davidforman.co.nz

Supervision: effective results through team members
Description: Develop the framework of essential knowledge and skills – including positive attitudes, team leadership and performance management - that enable supervisors to achieve effective results through team members.
Training provider: David Forman
Contact: enquiries@davidforman.co.nz

Leading Teams: creating a high performance team culture
Description: Acquire the knowledge and skills of the process of leadership and understand how to apply them within the team environment. Become an effective leader capable of developing and leading a high performing team.
Training provider: David Forman
Contact: enquiries@davidforman.co.nz

Rising Stars: foundations of leadership
Description: The purpose of this extended five-month learning program is to transform the visionary leadership and team skills of “rising stars” so they realise their potential as leaders in their organisation.
Training provider: David Forman
Contact: enquiries@davidforman.co.nz


Diploma in Sales and Marketing Management
Description: If you successfully complete the MIT Certificate of Achievement in Representative Selling and the MIT Certificate of Achievement in Sales Management, then by completing the Marketing Principles course from the NZ Diploma in Business you will meet the requirements to gain the Sales and Marketing Executive International (SMEI) Diploma in Sales and Marketing Management.
Training provider: Manukau Institute of Technology
Contact: info@manukau.ac.nz


Diploma in Marketing Communications
Description: The aim of this programme is to prepare participants for a career in the business community in a marketing communications role. This highly practical programme will provide students with an understanding of advertising, public relations, promotion and internet marketing. Students will have the skills to design press advertisements, direct mail and press releases and assist in the design of brochures and web pages.
Training provider: Manukau Institute of Technology
Contact: info@manukau.ac.nz


Graduate Diploma in Marketing
Description: The aim of this programme is to prepare participants for a career in the marketing industry, in the role of marketing manager, brand manager or marketing assistant. The programme is primarily aimed at adult learners who may be graduates, or have considerable work experience in a business environment and seek a change of career to work in a marketing position.
Training provider: Manukau Institute of Technology
Contact: info@manukau.ac.nz


APMG 6501 : Building Customer Relationships
Description: A two day course at NZQA level 6, specifically oriented towards the FMCG industry, and contributing 10 credits towards the National Diploma in Business. Develop and implement appropriate customer service standards. Build healthy customer relationships. Monitor and review customer service standards. Cost $ 495 plus GST.
Training provider: Unitec
Contact: jpedley@unitec.ac.nz

APMG 6605 : Managing Public Relations
Description: A two day course at NZQA level 6, specifically oriented towards the FMCG industry, and contributing 10 credits towards the National Diploma in Business. Interpret and define PR briefs. Set programme objectives and establish resource needs. Establish appropriate operational programmes. Co-ordinate, monitor and evaluate programmes. Cost $ 495 plus GST.
Training provider: Unitec
Contact: jpedley@unitec.ac.nz

Effective Business Writing
David Forman Inhouse Training Program - details on application
Description: Written communication such as email, letters, memos, faxes, proposals and reports, are part of most jobs. Our writing affects our business. It needs to be easy to read; to have impact; to look professional; and above all to get the desired results. This program develops these abilities.
Training provider: David Forman
Contact: enquiries@davidforman.co.nz


Building High Performance Teams
David Forman Inhouse Training Program - details on application
Description: Participants will be given effective continuous improvement tools and processes to build high performing teams that are better able to meet the rapidly changing needs of the market place.
Training provider: David Forman
Contact: enquiries@davidforman.co.nz


Coaching
David Forman Inhouse Training Program - details on application
Description: Managers will gain the necessary understanding, processes and tools to more effectively lead and motivate their team members to take greater personal responsibility for their own performance improvement. In the process previously untapped attitudes, skills and abilities will be unleashed in order to drive ongoing, elevated performance.
Training provider: David Forman
Contact: enquiries@davidforman.co.nz


Change Management
David Forman Inhouse Training Program - details on application
Description: This one day workshop introduces the Transformational Change model which translates the theory of change into a practical process for dealing with everyday workplace issues. It is designed to help organisations achieve results in the face of significant change and ambiguity, through addressing the needs of both individuals and teams.
Training provider: David Forman
Contact: enquiries@davidforman.co.nz


Performance Breakthroughs
David Forman Inhouse Training Program - details on application
Description: Understand the process of performance development from a realisation of shortfall through performance breakthroughs to improved competence Implement the correct performance initiative to fit the situation, the people and the participant.
Training provider: David Forman
Contact: enquiries@davidforman.co.nz


Business Finance
David Forman Inhouse Training Program - details on application
Description: Understand the principles of business finance through an examination of the documents used to record an organisation’s activities. Learn how to assess the basics of financial position and performance, cash flow, ratios and budgeting.
Training provider: David Forman
Contact: enquiries@davidforman.co.nz


Positive Thinking
David Forman Inhouse Training Program - details on application
Description: This program shows that excuses are a cop out, demonstrates that visions are an important key to success, builds self esteem and further develops goal achieving attitudes through removing mind barriers and developing mind power.
Training provider: David Forman
Contact: enquiries@davidforman.co.nz


Effective Promotional Planning
Description: Program objective and learning outcomes: The objective of this event is to assist at Key Account managers and sales managers who manage promotional investment and trade funds associated with this activity . Given the challenges of working with Retail customers, this workshop will explore techniques to better utilise trade investment and steps to maximise their return on promotional events. Participants will work in teams, learning how to evaluate, plan and present an effective promotional program to their customers
Program Summary: Introduction - Why Do We Promote? - The Promotional Planning Cycle - Determining Our Promotional Objective & Key Success/actions - The Link to Account P & L - Planning Your Promotional Program - Developing The Presentation To Support The Program - Promotional Pricing - Negotiating Activity Effectively
Training provider: Strategic Horizons
Contact: Info@strategichorizons.com.au


Category Management
Description: Program objective and learning outcomes: The objective of this event is to assist the participants to define the key elements required for effective joint planning with their customers. Additionally, it builds on the knowledge gained within the Strategic Account Planning workshop, with a focus on how to link the consumer insights and create an action oriented category event or plan. Participants learn through use of practical examples to engage their customers in planning and executing an effective category/brand program
Program Summary: What is Category Management? - Why Category Management is Being Used - Philosophy - Definitions & Segmentation - Retailer, Category & Brand Fit - Aligning Strategies to Consumer - Assessing Category Performance - Setting Relevant Scorecard Measures - Developing Action Strategies - The Key - Implementation & Follow-Up
Training provider: Strategic Horizons
Contact: Info@strategichorizons.com.au


Financial Skills
Description: Program objective and learning outcomes: The objective of this event is to assist both sales managers and account managers to understand the principles of financial management in a retail environment. Participants will learn how retailers generate income, and what are the key financial drivers within a retailer's business. Additionally, they will use practical examples to help understand the essential calculations, ie: Trade Maths, which can be actioned with their day to day activities
Program Summary: The Strategic Profit Model - Customer : Supplier - Areas We Can Influence RONA - GMROII - Use & Understanding - Trade Maths.
Training provider: Strategic Horizons
Contact: Info@strategichorizons.com.au


Customer Insight Building
Description: Program objective and learning outcomes: The objectives of this event are to provide participants with an understanding of how retailers operate their business, make decisions, and how Key Account Managers can better influence these decisions. Participants learn through use of practical examples to engage their customers in business planning - being able to present the plan and actions which will ensure effective results against the plan.
Program Summary: Retail Industry Trends - Understanding The Retailer - Managing A Range - Aspects of Space Management - Industry Pricing - Buying/Selling - Understanding Trading Terms - Overview - Category Management - Managing the Relationship - Retail Financials.
Training provider: Strategic Horizons
Contact: Info@strategichorizons.com.au


Sales Management
Description: Program objective and learning outcomes: The objective of this event is to enhance the skills you have as a manager of people through exploring the requirements for effective leadership and coaching. It will provide a learning on the practical steps that we need to take as managers as part of our day to day routines to support the development of the people we manage.
Program Summary: Aspects of Sales Management - Communication With the Sales Team - Managing Change Within the Team - Providing Leadership - Motivating Your People - Coaching for Results - Providing Feedback.
Training provider: Strategic Horizons
Contact: Info@strategichorizons.com.au


Effective Business Negotiation
Description: This program is designed for those involved in negotiation. It emphasises the importance of commitment to WIN/WIN and introduces techniques and strategies for achieving this. It also focuses on the particular communication skills required for effective negotiation and it explores ways of achieving satisfactory outcomes. The program is both instructional and participatory, with the use of exercises, role plays and case studies.
Training provider: Training Solutions Plus
Contact: infonz@trainingsolutionsplus.co.nz


Project Management Workshop
Description: From time to time all busy managers find themselves managing projects, developing a plan and then controlling a diverse range of activities, events and resources to meet deadlines. These projects can be as diverse as introducing a new product, to planning the office relocation. Whatever the project, there are both specific and generic skills that apply. Recognising that most managers manage projects as a secondary role, this workshop concentrates on the core elements of a structured project life cycle, without delving into highly technical aspects.
Training provider: Training Solutions Plus
Contact: infonz@trainingsolutionsplus.co.nz


Effective Team Leadership
Description: The skills developed in this course will focus participants on the distinct role of the team leader and enable an easier and more effective transition from "superdoer" to “supervisor”. This program uses our Effective Team Leadership workbook, which the participant retains as an ongoing reference document. The Effective Team Leadership program is run on three non-consecutive days. This provides the advantage of giving participants the opportunity to further develop by practising and implementing their new skills, in their own work environments, between training days. On their return to the course for day 2 and 3, time is spent in discussion and consultation on their success and/or difficulties with the application of the training. This process supports the successful transfer of skills from the learning environment to the workplace.
Training provider: Training Solutions Plus
Contact: infonz@trainingsolutionsplus.co.nz


Dynamic Presentation Skills
Description: This program stresses the importance of thorough planning and preparation. It places emphasis on presenting a professional image through effective delivery techniques. There is opportunity during the program for every participant to give two (10 -15 min) presentations on the same topic. The final presentations are videoed and constructive feedback is provided to help improve performance.
Training provider: Training Solutions Plus
Contact: infonz@trainingsolutionsplus.co.nz


Accelerated Reading
Description: In this busy and dynamic world we need to assimilate and understand information at an ever-increasing rate. Demands on our time mean we often do not have the opportunity for background reading. We skim reports and other important documentation, therefore constantly running the risk of missing vital information. If this sounds like you, then this workshop is the answer. It provides you with practical tools and techniques to increase your effective reading rate, together with an understanding of the role your brain plays in making meaning. It is delivered in an environment of multiple practical applications, which produce an immediate improvement.
Training provider: Training Solutions Plus
Contact: infonz@trainingsolutionsplus.co.nz


Facilitation and Meeting Skills
Description: This program is designed for anyone who is required to chair, lead, and participate in meetings. To hold successful meetings and to participate effectively at meetings, it is essential for people to communicate effectively, be able to "sell ideas", use problem solving techniques, understand the dynamics of groups and handle conflict situations. This is a practical program which provides an excellent opportunity to practise in a nonthreatening environment the many different participating, facilitating and controlling aspects of meetings.
Training provider: Training Solutions Plus
Contact: infonz@trainingsolutionsplus.co.nz


Time and Pressure Management
Description: It is often difficult to keep up with the demands and pressure of a busy job. To be supported in this area, managers and staff need to recognise the importance of lifestyle balance, and the barriers to effective time management. This program is designed to help participants manage themselves in respect to time and gain performance and productivity improvements from their efforts.
Training provider: Training Solutions Plus
Contact: infonz@trainingsolutionsplus.co.nz


Effective Business Accounting – Accounting for non Accountants
Description: This program is designed to introduce the principles of accounting to staff who are involved in accounting, financial planning or budgeting. It gives a clear working knowledge of the Accounting Process, Budgeting, Cash-flow Management and the analysis of Accounting Reports. The program also introduces financial reporting and evaluation techniques. Participants will gain a better understanding and improved awareness of accounting functions and the inter-relationships between Accounting and the various divisions of a company. It will allow participants to contribute more effectively to the company accounting procedures. This program uses the Effective Business Accounting workbook as the course material. The workbook is retained by the participant for future reference.
Training provider: Training Solutions Plus
Contact: infonz@trainingsolutionsplus.co.nz


Coaching for Performance
Description: Today’s business environment is more competitive than ever. Managers need to achieve maximum results through their people and need to know how to optimise results through their people and need to know how to optimise the performance potential of their teams. This one day interactive workshop will give participants an incisive and in-depth look into the coaching process and equips participants with a much enhanced awareness of what it takes to “liberate” the true performance potential of their staff. Practical coaching issues and tools and strategies are examined. Participants will leave equipped with the tools, strategies and capabilities to significantly increase the performance potential of their staff and teams.
Training provider: Training Solutions Plus
Contact: infonz@trainingsolutionsplus.co.nz


Effective Business Writing
Description: A lot of business communication is presented in writing, especially with the dramatic upsurge in the use of email. This program is designed to remove the apprehension often associated with writing and to build effective written communication skills. The first part of the workshop looks at the communication process and the skills associated with writing. The second part then shows how to apply these principles to letters, emails, and memos. This program is competency based with checks taking place throughout the workshop.
Training provider: Training Solutions Plus
Contact: infonz@trainingsolutionsplus.co.nz


Effective Reports and Proposals
Description: Reports and Proposals are used as a management tool to evaluate options, researching problems, assess project viability and check on progress. Market competitiveness means that business opportunities are won or lost on the quality of the proposals presented. This program makes reports and proposals straight forward to prepare and present. We show how to develop an effective strategy, structure and organise information so that it is easily read and understood. We introduce quality presentation techniques which will enhance your reports and proposals.
Training provider: Training Solutions Plus
Contact: infonz@trainingsolutionsplus.co.nz


Interpersonal Skills (for Managers)
Description:
To be effective, managers need highly developed interpersonal skills. Managers are expected to deal with the whole range of people situations from working with difficult people, to handling staff personal problems, to improving staff work performance, to dealing with conflict situations. Unfortunately, people are often promoted to managerial positions without the opportunity to develop their interpersonal skills. This program is designed to fill that gap.
Training provider: Training Solutions Plus
Contact: infonz@trainingsolutionsplus.co.nz



JUNIOR / ENTRY LEVEL:

Fundamentals of Analysis Click to Download Reader
Description: Knowledge and skills gained in the Fundamentals of Analysis training includes:
Scene Setting: Understand the New Zealand FMCG market and the industry trends affecting this sector - Review demographic, economic and consumer purchase behaviours, dynamics and trends to better understand your target market and the environment you are working within.
Tools of the Trade: Establish the basic analytic framework for assessing category performance - Understand scan and route based sales data and its application in the FMCG business environment.
Analysis: Assess overall category sales performance from store-based data - Identify appropriate analyses to use in evaluating sales performance.
Plan of Action: Develop and deliver a compelling category overview with actionablerecommendations.
Duration: 3 day course. Investment: NZ$1,750 (excl GST).
Training provider: ACNielsen
Contact: training@acnielsen.co.nz


Advisor Interactive - Introduction Click to Download Reader
Description:
To assist you in analysing category performance a suite of reports has been constructed based on best practice data analyses. In the Advisor Interactive Introduction training course you will be introduced to the Advisor i-sights suite of reports and also the capabilities of Advisor Interactive. On completing the course you will able to run reports and make modifications to the reports to meet your specific requirements.
Learning Outcomes: At the end of the ACNielsen Advisor Interactive Introduction training course you will be able to: - Gain insight through business issue reports - Populate reports from Advisor i-sights - Modify format and content of existing reports within Advisor i-sights - Create some basic characteristic searches to efficiently modify your data selections - Save reports for future use - Generate MS Office files from Advisor.
Course Outline: Introduction to Advisor - Scan data explanation of the four dimensions used when retrieving scan data - Populate reports from Advisor i-sights - Run reports across various databases / categories - Create and personalise charts - Table formatting including Sorting, Nesting and Swapping - Customise reports through data selection techniques: - Characteristics, Filter, Sum and Groups - Printing reports - Generating reports to PowerPoint and Excel - Save favourite reports for future use - Build your own adhoc report templates.
Duration: 1 day. Investment: NZ$500 (excl GST).
Training provider: ACNielsen
Contact: training@acnielsen.co.nz


Understanding Characteristics Click to Download Reader
Description: Characteristic searches are a much more effective way to make product selections, and in this course you will discover how to use them toselect the different products or segments required for your analysis. Characteristics searches, in conjunction with Total-Bys, can also be used to create segment totals that are otherwise unavailable, so a working knowledge of how to utilise them is a powerful tool for anyone using Advisor.
Learning Outcomes: At the end of the ACNielsen | Understanding Characteristics training course you will be able to: Understand the benefits of using Characteristics - Know how the Characteristics search functions work - Be familiar with the segmentation options within your category - Know how to easily select individual items as well as product groupings eg Manufacturers, Brands, Segments, Brands within segments, etc - Understand the implications on Characteristics of a category containing Controlled Label - Utilise characteristic searches to make your product selections more quickly and effectively - Understanding of the function of Total-Bys.
Course Outline: Understand what Database Items is and what this contains - Introduction to Characteristics and its benefits - Simple Characteristics searches – eg selecting Manufacturers, Brands, Items - Enhanced searches – eg selecting items within Manufacturers - Selecting Segments – eg all size ranges – 250ml, 500ml, 750ml, 1L - Searching for Brands within a segment – eg Brand A 250ml, Brand B 250ml - The Controlled Label Rule – Important rules to note when looking at Total Key Accounts - Introduction to using Total-Bys.
Duration: 1/2 day. Investment: NZ$300 (excl GST).
Training provider: ACNielsen
Contact: training@acnielsen.co.nz


Positive Power: asserting your influence
Description: Achieve personal and professional objectives through effective self-management. Understand the positive aspects of attitude and power and apply these when interacting with others or when dealing with problems, to create a better personal input and outcomes.
Training provider: David Forman
Contact: enquiries@davidforman.co.nz

Develop a Marketing Plan
Description: The aim is for participants to be able to develop their own marketing plan by the end of the course. Some sessions will involve time spent in a computer lab accessing useful websites and working on the plan. Sessions will be workshop-oriented.
Training provider: Manukau Institute of Technology
Contact: info@manukau.ac.nz


Brand Management – in development
Please contact the Manukau School of Business for more information.
Training provider: Manukau Institute of Technology
Contact: info@manukau.ac.nz


APMG 5608 : Designing a Marketing Plan
Description: A two day course at NZQA level 5, specifically oriented towards the FMCG industry, and contributing 10 credits towards the National Diploma in Business. Conduct a situational analysis. Set objectives and determine action programmes. Co-ordinate and monitor mechanisms to implement. Cost $ 395 plus GST.
Training provider: Unitec
Contact: jpedley@unitec.ac.nz

APMG 5609 : Conducting Market Research
Description: A two day course at NZQA level 5, specifically oriented towards the FMCG industry, and contributing 10 credits towards the National Diploma in Business. The role of market research. Legal, ethical and cultural considerations. The market research process. Cost $ 395 plus GST.
Training provider: Unitec
Contact: jpedley@unitec.ac.nz

Marketing Principles
David Forman Inhouse Training Program - details on application
Description: Understand the role of marketing in the current market economy. Gain insight into the application and integration of marketing functions including research and development, pricing, distribution, customer service and the communication mix.
Training provider: David Forman
Contact: enquiries@davidforman.co.nz


Effective Business Writing
David Forman Inhouse Training Program - details on application
Description: Written communication such as email, letters, memos, faxes, proposals and reports, are part of most jobs. Our writing affects our business. It needs to be easy to read; to have impact; to look professional; and above all to get the desired results. This program develops these abilities.
Training provider: David Forman
Contact: enquiries@davidforman.co.nz


Business Finance
David Forman Inhouse Training Program - details on application
Description: Understand the principles of business finance through an examination of the documents used to record an organisation’s activities. Learn how to assess the basics of financial position and performance, cash flow, ratios and budgeting.
Training provider: David Forman
Contact: enquiries@davidforman.co.nz


The Power of the Person
David Forman Inhouse Training Program - details on application
Description: Individuals, whether positive or not so positive, will be challenged to explore their attitudes. They will leave understanding both their own and other’s personalities and determined to develop a positive, no excuses, winning approach to all aspects of their lives.
Training provider: David Forman
Contact: enquiries@davidforman.co.nz


Effective Promotional Planning
Description: Program objective and learning outcomes: The objective of this event is to assist at Key Account managers and sales managers who manage promotional investment and trade funds associated with this activity . Given the challenges of working with Retail customers, this workshop will explore techniques to better utilise trade investment and steps to maximise their return on promotional events. Participants will work in teams, learning how to evaluate, plan and present an effective promotional program to their customers
Program Summary: Introduction - Why Do We Promote? - The Promotional Planning Cycle - Determining Our Promotional Objective & Key Success/actions - The Link to Account P & L - Planning Your Promotional Program - Developing The Presentation To Support The Program - Promotional Pricing - Negotiating Activity Effectively
Training provider: Strategic Horizons
Contact: Info@strategichorizons.com.au


Financial Skills
Description: Program objective and learning outcomes: The objective of this event is to assist both sales managers and account managers to understand the principles of financial management in a retail environment. Participants will learn how retailers generate income, and what are the key financial drivers within a retailer's business. Additionally, they will use practical examples to help understand the essential calculations, ie: Trade Maths, which can be actioned with their day to day activities
Program Summary: The Strategic Profit Model - Customer : Supplier - Areas We Can Influence RONA - GMROII - Use & Understanding - Trade Maths.
Training provider: Strategic Horizons
Contact: Info@strategichorizons.com.au


Customer Insight Building
Description: Program objective and learning outcomes: The objectives of this event are to provide participants with an understanding of how retailers operate their business, make decisions, and how Key Account Managers can better influence these decisions. Participants learn through use of practical examples to engage their customers in business planning - being able to present the plan and actions which will ensure effective results against the plan.
Program Summary: Retail Industry Trends - Understanding The Retailer - Managing A Range - Aspects of Space Management - Industry Pricing - Buying/Selling - Understanding Trading Terms - Overview - Category Management - Managing the Relationship - Retail Financials.
Training provider: Strategic Horizons
Contact: Info@strategichorizons.com.au


Sales Management
Description: Program objective and learning outcomes: The objective of this event is to enhance the skills you have as a manager of people through exploring the requirements for effective leadership and coaching. It will provide a learning on the practical steps that we need to take as managers as part of our day to day routines to support the development of the people we manage.
Program Summary: Aspects of Sales Management - Communication With the Sales Team - Managing Change Within the Team - Providing Leadership - Motivating Your People - Coaching for Results - Providing Feedback.
Training provider: Strategic Horizons
Contact: Info@strategichorizons.com.au


Introduction to Supervision
Description: In many organisations, there is a requirement for staff to spend part of their time supervising others. This is frequently done in the areas of on-the-job training, organising small projects and ad hoc tasks. These supervising staff are usually given this responsibility because of their technical competence, maturity and positive attitude. In such instances there is a need for them to have basic day-to-day supervisory skills. This programme is designed to give these basic skills to the first time supervisor.
Training provider: Training Solutions Plus
Contact: infonz@trainingsolutionsplus.co.nz


Frontline Management
Description: National Certificate in First Line Management (Communications and Quality) Level 3. Team leaders are crucial in any business. They are the line between the management and the general staff. If the “First Line Managers” are doing their job well, then it takes a huge weight off the management staff.
Training provider: Training Solutions Plus
Contact: infonz@trainingsolutionsplus.co.nz


Effective Business Writing
Description: A lot of business communication is presented in writing, especially with the dramatic upsurge in the use of email. This program is designed to remove the apprehension often associated with writing and to build effective written communication skills. The first part of the workshop looks at the communication process and the skills associated with writing. The second part then shows how to apply these principles to letters, emails, and memos. This program is competency based with checks taking place throughout the workshop.
Training provider: Training Solutions Plus
Contact: infonz@trainingsolutionsplus.co.nz


Leadership in You
Description: Everyone needs to lead themselves and others in the current work environment. The challenge is for each person to take personal responsibility for their own actions and to lead others by example. The ability to influence others comes firstly from the credibility and this credibility takes time to build, but can be destroyed instantly. This programme works with people to help them to take responsibility for their own actions, give them effective influencing skills and help them gain insight into how they can be a true leader in their organisation, no matter what their role is. Everyone can lead.
Training provider: Training Solutions Plus
Contact: infonz@trainingsolutionsplus.co.nz


Dynamic Presentation Skills
Description: This program stresses the importance of thorough planning and preparation. It places emphasis on presenting a professional image through effective delivery techniques. There is opportunity during the program for every participant to give two (10 -15 min) presentations on the same topic. The final presentations are videoed and constructive feedback is provided to help improve performance.
Training provider: Training Solutions Plus
Contact: infonz@trainingsolutionsplus.co.nz



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